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Every little thing but the Coffee casts a fresh eye on the world\'s most renowned coffee firm, seeking past baristas, film cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks about the globe to ask, Why did Starbucks take hold so speedily with shoppers? What did it look to provide more than and above a good cup of coffee? Why at the minute of Starbucks\' revenue-producing peak did the firm get rid of its way, leaving observers baffled about how it may well regain its consumers and its cultural significance? Everything but the Coffee probes the company\'s psychological, emotional, political, and sociological electrical power to learn how Starbucks\' explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it displays that Starbucks speaks to a deeply felt American want for predictability and class standing, community and authenticity, revealing that Starbucks\' appeal lies not in the solution it sells but in the very easily consumed identity it gives.
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