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Everything but the Coffee: Learning about America from Starbucks

Everything but the Coffee casts a fresh eye on the world’s most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks’ profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? Everything but the Coffee probes the company’s psychological, emotional, political, and sociological power to discover how Starbucks’ explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that Starbucks’ appeal lies not in the product it sells but in the easily consumed identity it offers.

Coffee Culture: Local Experiences, Global Connections (Routledge Series for Creative Teaching and Learning in Anthropology)

“The Anthropology of Stuff” is part of a new Series dedicated to innovative, unconventional ways to connect undergraduate students and their lived concerns about our social world to the power of social science ideas and evidence. Our goal with the project is to help spark social science imaginations and in doing so, new avenues for meaningful thought and action. Each “Stuff” title is a short (100 page) “mini text” illuminating for students the network of people and activities that create their material world. From the coffee producers and pickers who tend the plantations in tropical nations, to the middlemen and processors, to the consumers who drink coffee without ever having to think about how the drink reached their hands, here is a commodity that ties the world together. This is a great little book that helps students apply anthropological concepts and theories to their everyday lives, learn how historical events and processes have shaped the modern world and the contexts of their lives, and how consumption decisions carry ramifications for our health, the environment, the reproduction of social inequality, and the possibility of supporting equity, sustainability and social justice.